Gradient Experiential: Basil Hayden’s Bourbon In Residence
June – October 2017
THE BRIEF: Create and produce a campaign to promote the brand based on the topic of hospitality.
THE OUTCOME: A four-market tour two- to three- day event series for trade and consumers in tandem with ideas from the local field team. We scouted and rented local houses in each market and completely flipped them to emanate the brand.
MY ROLE: Project Management; Account Management; Production; On-Site Creative Assistance. Organizing multi-day events all at once took time management and extreme organization within my team. Once we hit the ground running, I lead my team to ensure that every box was checked between production, account, and creative.
FUN FACT: I slept in three of the four houses we produced the event in, so I literally lived and breathed work while on-site at all times.
Gradient Experiential: Variety Power of Women
THE BRIEF: Design and produce Variety’s Power of Women Luncheon in NYC for our second consecutive year.
MY ROLE: Account, Production, Sponsor Coordination.
FUN FACT: I worked the event with henna on my hands because I was in a friend’s wedding the following day.
Gradient Experiential: Basil Hayden’s Bourbon Among Friends
September 2016- January 2017
THE BRIEF: Create and produce a campaign to promote the brand based on a partnership with local makers in each market.
THE OUTCOME: A six-market one-day event for local trade members.
MY ROLE: Account and Production Coordination.
FUN FACT: Fully produced final leg of tour in Austin in January 2017.